Case Study - Innovation that hits home
From data dashboards to Dodger Stadium, our work with UCLA Health bridges strategy and storytelling — connecting cutting-edge insights with human moments.
- Client
- UCLA Health
- Year
- 2019
- Service
- Campaign Strategy
Overview
UCLA Health isn’t just a hospital system — it’s a pillar of the Los Angeles community. Over several years, we helped their team tell that story with more clarity, more reach, and a lot more heart.
We built a comprehensive digital strategy that streamlined workflows, optimized spend, and empowered data-driven decisions. At the center of this effort was DIAL — a custom-built dashboard that brought together marketing KPIs from email, social, and landing page traffic into one actionable view. The result? Less time compiling reports, more time making strategic moves — and a 12% bump in patient acquisition.
But strategy is only part of the story. We also helped bring powerful narratives to life — from a virtual Dodger Stadium experience for pediatric patients, to inclusive care campaigns that celebrated the full spectrum of LA’s communities, to the citywide #TeamLA initiative that boosted morale and public health engagement during the pandemic.
Together, these efforts reached millions of people and reminded them of something simple and powerful: UCLA Health is here for everyone — with the care, creativity, and community spirit that make LA feel like home.
What we did
- Campaign Strategy
- Digital Strategy
- Marketing Analytics
- Concept Planning
- Branding
- Analytics
Mira provided us with a great understanding how we can leverage data and trends in making more informed strategic decisions for our marketing efforts. Coupling that with their ability to advise on our storytelling efforts, we were able to celebrate some great wins.
Associate Director, Corporate Partnerships, UCLA Health