Case Study - A new club with a hometown identity
Long Beach FC is the city’s newest football club, rooted in community, ambition, and coastal grit. Before they had a logo, a jersey, or even a full squad — they needed a story. We helped tell it with a lens.
- Client
- Long Beach FC
- Year
- 2023
- Service
- Branding
Overview
In October 2023, we partnered with the founders of Long Beach FC for a foundational photoshoot — the very first visuals to introduce the club to the world.
Before a ball was kicked, they needed an identity that would resonate with Long Beach locals. So, we helped shape a concept that grounded the club in its community — using iconic backdrops at Long Beach State like the Pyramid to visually root the team in the culture of the city.
The shoot was polished and professional but carried a distinct edge — stylized for the sport, consistent with a professional team’s tone. The results became the cornerstone of their early media strategy: powering tryout announcements, founder intros, and the first wave of social and press coverage.
The images were featured by the Long Beach Post and picked up by other local outlets. For many, these visuals were the first look at a new era of Long Beach soccer.
What we did
- Branding
- Concept Planning
- Image Editing
- Photography
Working with Mira for our launch was amazing. As a team, we were stressed out about starting our club and had a lot on our plates outside of content creation, but we knew we needed to bring our brand to life. Mira immediately grasped our brand identity and vision, which took a load of stress off of us. I can’t recommend working with Mira enough!
Long Beach FC Co-Founder
